Online advertising has changed dramatically over the last few years, and it’s a given that it will continue to change. In the past, most online advertising activities were focused on pay-per-click (PPC) marketing on search engines like Google, Bing and Yahoo. Today, social media platforms are also offering fantastic opportunities to reach potential customers through incredibly targeted and traceable campaigns. Studies have shown that cross-channel advertising has become increasingly more important because different advertising channels support a brand’s effort in terms of helping to create conversions on a collective basis.
You want to make sure to be visible to your target audience whether they are on Facebook, Twitter, LinkedIn, performing a specific online search, or just browsing the web. The more touch points and brand contact you can create and maintain with your target audience the better your chances are of converting them into customers.
How can we help?
ASM offers end-to-end online advertising services that align directly with your business objectives. We’ll identify the advertising platforms that best fit your target audience, campaign and message, develop a targeting strategy and measurement plan, design the ad creative, set up and manage your campaigns, and report on the results.
We usually run remarketing, keyword based and interest based text and/or display ads on the following advertising platforms:
Are you ready to amplify your brand and drive traffic and sales via targeted online advertising? Get in touch to learn more on how to get started.