Developed the niche social media site BookRix.com, a division of a European-based company, through numerous projects and advisory including print-on-demand partnership, online public relations campaigns, social media marketing strategy, growth and management, new site features including the SocialBook© social media application and all video tutorials, employment growth, wrote and translated significant amounts of copy for English use worldwide, attracted several bestselling authors to use and participate on site, prepared BookExpo America trade show materials, participated as part of BookRix team at BookExpo America in NYC which included several exclusive author interviews and celebrity interactions, researched and created strategy outlines for brand development, cultivated and managed relationship with sponsored author for promotional partnership.
Social Media Growth
- Twitter Followers +300%
- Facebook Fans +146%
- YouTube Upload Views +110%
Scope of Work:
- Act as BookRix Representatives in the U.S.
- Trade Show Participation
- Build Strategic Partnerships Online & Offline
- Research & Develop Business Concepts and Plans for U.S. Market
- Research Target User Groups
- Increase User Base
- Increase Website Traffic
- Development & Implementation of Online Promotion Plans
- Management of Marketing Campaigns across Multiple Channels
- Consulting on current Social Media, Online & Email Marketing Strategies
- SEO & SEM Strategy Support
- Public Relations
- Press Release Copywriting
- Finding Writing Contest Judges
- Blog Content Creation & Management
- Facebook Fanpage Content Creation, Audience Cultivation & Management
- Twitter Account Content Creation, Audience Cultivation & Management
- YouTube Channel Branding, Optimization & Audience Cultivation
- Video Tutorial Creation
- Video Book Trailer Creation
- Conduct BlogTalkRadio Author Interview
- Translation from German to English of Corporate Communications & Press Materials
- Create Job Descriptions for U.S. Market
- Conduct Job Interviews
- Competitive Research & Analysis
- Reporting & Analysis
